Wednesday, 29 November 2006

Brand Monitoring

I am seeing more and more companies with increasingly sophisticated products in this space (which Forrester defines as "The ongoing analysis of mainstream media and consumer-generated content to identify trends relevant to a company’s marketing activities and competitive landscape." The early players identified where activity around a given brand or subject was taking place and who was generating the most buzz - the online mavens if you like. They have morphed into solutions which tell us what is really going on - solutions are getting smarter, they can interpret sentiments and many provide the possibility to participate directly into the potentially many blogs without going to each of them in turn. I leave aside the ethical issues that this raises. The truth is though no outsider to an online community will successfully influence a conversation - it's the online equivalent at sitting down at a table full of strangers and starting to talk - the results are predicctable!
A good example of companies and products in this field is Visible Technologies. My company, Wunderman also has an offering. The University of Washington is doing some pioneering research into this field.

8 comments:

Zheng junxai5 said...

2015-07-25 zhengjx
nike pas cher
tn pas cher
tory burch handbags
tory burch outlet
christian louboutin shoes
michael kors
chanel handbags
coach factory
burberry handbags
michael kors handbags
pandora bracelets
pandora charms
kate spade
tory burch shoes
beats by dre
true religion sale
true religion
prada outlet store
tory burch outlet online
gucci bags
air jordan uk
jordans for sale
ralph lauren uk sale
fitflops shoes
air force pas cher
pandora charms sale clearance
mcm bags
cheap oakley sunglasses
jordan shoes uk
mont blanc
chanel online shop
michael kors outlet
ray ban sunglasses uk
football jerseys
ralph lauren polo shirts
true religion jeans outlet
michael kors outlet online
coach outlet
ray ban outlet
polo outlet

Hua Cai said...

valentino outlet
kate spade handbags
michael kors outlet
cheap toms
michael kors outlet
christian louboutin sale
calvin klein underwear
chanel handbags
oakley sunglasses
supra footwear
louis vuitton
cheap oakley sunglasses
michael kors outlet
ed hardy clothing
golden state warriors jerseys
swarovski uk
chanel outlet
nike roshe
swarovski crystal
new balance 574
ralph lauren polo shirts
jordan 4
coach outlet store
cleveland cavaliers jersey
fred perry sale
louis vuitton outlet
nike free
cheap soccer jerseys
ray ban
nike running shoes
hollister clothing
burberry outlet online, http://www.burberryoutletonlinestore.com.co
true religion jeans
ray ban sunglasses
polo ralph lauren outlet
coach outlet online
puma sneakers
true religion jeans, http://www.truereligionjeansoutlet.com
longchamp handbags
louis vuitton handbags
2015803caihuali

chenlina said...

barbour uk
abercrombie and fitch
ugg boots sale
new balance outlet
michael kors outlet
canada goose outlet
ray ban sunglasses
ray ban sunglasses outlet
replica watches
ugg boots clearance
nike free runs
pandora
michael kors handbags
fake oakley sunglasses
uggs boots on sale
adidas original trainers
prada uk
uggs on sale
timberland uk
chaussure louboutin
timberland boots
nike roshe run
christian louboutin outlet
instyler curling iron
toms wedges
mcm outlet
canada goose uk
louis vuitton outlet
p90x workouts
ugg boots
mcm handbags
ghd hair straighteners
pandora jewelry
mont blanc
adidas shoes uk
adidas superstars
pandora bracelets
north face
sac longchamp pliage
hollister co
chenlina20151009

chenlina said...

chenlina20151221
cheap air jordans
coach outlet store online
ugg boots on sale
ugg boots on sale
uggs outlet
oakley sunglasses
michael kors outlet stores
gucci shoes
ugg australia
kobe 9
pandora jewelry
michael kors outlet online
fake oakley sunglasses
uggs outlet
michael kors outlet
michael kors outlet
louis vuitton
oakley sunglasses
louboutin pas cher
coach outlet store online
air max 90
ugg boots
nike roshe run women
coach outlet
uggs outlet
michael kors outlet online
lebron shoes
supra shoes
fitflops sale clearance
the north face
louis vuitton outlet
lebron 11
hollister co
ugg boots sale
cheap ugg boots
canada goose jackets
air max uk
christian louboutin
abercrombie & fitch
coach factory outlet
as

chenlina said...

chenlina20160525
louis vuitton outlet
louis vuitton outlet
air max 90
oakley sunglasses
louis vuitton handbags
michael kors handbags
coach outlet
jordan 3
true religion sale
coach factory outlet online
michael kors outlet
north face outlet
air jordans
michael kors handbags
louis vuitton
christian louboutin shoes
hollister
ray ban wayfarer
coach factory outlet
christian louboutin outlet
kobe 9
jordan 8
coach outlet
coach outlet
nike outlet
air jordan pas cher
michael kors handbags
toms shoes
tod's shoes
coach factory outlet
ray ban wayfarer
nike free run
gucci handbags
air jordans
hollister clothing
toms shoes
jordan retro
ray ban sunglasses
nike trainers
michael kors handbags
as

xjd7410@gmail.com said...

polo outlet
toms shoes
hermes birkin handbags
air force 1
michael kors outlet
kate spade handbags
lebron shoes for kids
air jordans
toms wedges
louis vuitton purses
toms outlet
cheap toms
oakley sunglasses outlet
michael kors handbags
celine bags
burberry handbags
michael kors outlet clearance
air jordan homme
louboutin shoes
michael kors handbags
nike store
louis vuitton outlet stores
coach outlet store online clearances
tory burch outlet online
michael kors outlet clearance
beats solo
lebron shoes for kids
michael kors outlet online sale
fitflop shoes
chenyingying2016729

chenmeinv0 said...

oakley sunglasses wholesale
adidas trainers men
polo outlet
ralph lauren outlet
coach outlet store online clearances
nike air max
le coq sportif shoes
cheap oakley sunglasses
michael kors outlet
ralph lauren outlet
chenyingying20170308

adidas nmd said...

michael kors handbags
ugg boots
nike blazer pas cher
nike roshe run
omega watches
ugg outlet
cleveland cavaliers jersey
cheap nike shoes
michael kors outlet online
michael kors uk