Monday, 4 December 2006

Blogvertising for Beginners

Another attempt to reach the golden 18 to 35 year old demographic.

According to a new report, “Blog, Podcast & RSS Advertising Outlook,” from PQ Media, combined blog, podcast and RSS ad spend by the end of 2005 totaled $20.4 million, a 198.4 percent increase over the 2004 levels for user-generated online media - and is projected to climb 144.9 percent in 2006, reaching $49.8 million. Total spending on user-generated online media is forecast to grow at a compound annual rate of 106.1 percent from 2005 to 2010, reaching $757.0 million in 2010. The blogvertising market is the largest of the three, at $16.6 million accounting for 81.4 percent of total advertising in 2005.
Technology, auto and media brands are the most active in user-generated media advertising, accounting for more than half of total advertising spending in 2005, the, with the food and beverage and apparel categories rounding out the top five.
The most common and simplest blogvertising method is to accept targeted banner advertising. However, some bloggers have been hesitant to use this because of negative reader response to the ads. A more discreet form of advertising is for bloggers to promote merchandise from other sites, receiving a commission when a customer buys the item after following a blog link. Click here to buy a great book on the subject….
Fairly new, and highly controversial, is the pay-per-blog model, in which the blogger writes a set number of words on a topic (usually a web page or product) provided by an advertiser. The post always includes at least one link to a web site relevant to the topic, as a way of creating "buzz" and helping the advertised page's rank in search engines. In return, the blogger receives a small amount of money, usually no more than 10 US dollars.
Blogging by numbers
147 Million Number of American adults who use the Internet
57 Million Number of American adults who read blogs
12 Million Number of American adults who keep a blog

Source: Pew Internet & American Life Project Blogger Callback Survey, July 2005-February 2006. Margin of error is ±7%.

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