Wednesday, 13 December 2006

BlueCasting for Flies

Bluetooth is defined by Wikipedia as is an industrial specification for wireless personal area networks (PANs). Bluetooth provides a way to connect and exchange information between devices such as mobile phones, laptops, PCs, printers, digital cameras and video game consoles via a secure, globally unlicensed short-range radio frequency.

BlueCasting, as this application is called, opens the door for a wide array of outdoor, point-of-purchase, and mobile marketing opportunities. KLM Royal Dutch Airlines has launched a trial of its BlueCasting system at Amsterdam Airport. Travelers who are within range of the Bluetooth transmitter automatically receive messages from KLM, but only if they have activated the Bluetooth function on their electronic devices. Bluecasting software detects the users handset, and delivers the appropriate content to that person directly. Most Bluecasting stations have a range of about 100 meters. Individuals passing by are alerted with a message and are asked if they would like to accept the content onto their handsets. Land Rover recently conducted a Bluecasting campaign in Manhattan. The London underground system now features Bluecasting-enabled signage and BMW is using BlueCasting to deliver video clips showing off its Z4 Coupé. From Coldplay to Go-Tan (an Asian supermarket in Holland), advertisers are being drawn to a new way to talk to their consumers.
There are still many dissenting voices around the use of Bluetooth as a marketing vector. This could reopen the whole permission marketing debate again. But the channel, if used correctly (as responsible marketers will) offers many truly innovative ways of connecting advertisers with consumers.

14 comments:

Guo Guo said...

guowenhao20150403
tory burch handbags
tods shoes
oakley sunglasses
air jordan shoes
abercrombie
discount oakley sunglasses
toms shoes
lululemon
pandora
kate spade
ray ban
tiffany jewelry
ralph lauren outlet
longchamp outlet
true religion jeans
louboutin shoes
burberry outlet online
toms shoes
herve leger dresses
nba jerseys wholesale
celine handbags
hollister clothing
coach factory outlet
gucci shoes
ray ban outlet
louboutin shoes
abercrombie and fitch
louis vuitton outlet stores
louis vuitton handbags
nfl jerseys
oakley outlet
burberry outlet
mlb jerseys wholesale
discount oakley sunglasses
ray-ban sunglasses
abercrombie outlet
toms outlet
insanity max 30
asics gel kayano
louis vuitton outlet

Shijun Lin said...

shijun 4.3 2
fitflop
abercrombie
christian louboutin sale
michael kors handbags
abercrombie outlet
jordan retro 11
louis vuitton
polo ralph lauren
fitflop
cheap jerseys
ray-ban sunglasses
fitflop outlet
true religion outlet
gucci outlet online
coco chanel
marc jacobs bags
coach outlet online
abercrombie
louis vuitton
michael kors outlet online
gucci outlet
michael kors outlet
ray ban aviator
celine bags
michael kors watches
mont blanc pens
jordan 3 retro
coach purses
coach outlet
michael kors bags
christian louboutin outlet
michael kors
michael kors canada
marc jacobs outlet
jordan 11 retro
gucci outlet
nfl jerseys
gucci outlet
coach outlet
kate spade outlet

Anonymous said...

2015-5-22 xiaozhengm
kate spade outlet online
pandora charms
burberry outlet online
ray bans
oakley sunglasses sale
gucci outlet
burberry handbags
michael kors handbag
jordan shoes
michael kors outlet online
burberry scarf
ralph lauren outlet
true religion
cheap oakley sunglasses
polo ralph lauren
ray ban sunglasses
toms shoes
coach factory outlet
tory burch shoes
gucci outlet online
cheap jordans
pandora jewelry
oakley sunglasses outlet
ralph lauren uk
oakley sunglass
abercrombie outlet
replica watches
michael kors handbags

chenyingying9539 9539 said...

2015-7-10chenyingying9539
longchamp handbags
jordan 4
replica watches
abercrombie
abercrombie store
mont blanc
michael kors outlet
juicy couture
christian louboutin
lebron james shoes
timberland boots
celine
jordan 11 low
louis vuitton
toms shoes
sac longchamp
dior handbags
michael kors handbags
abercrombie store
tods shoes
nike air max
oakley sunglasses wholesale
coach factorty outlet
chanel handbags
true religion
jordan concords
football shoes
coach factory outlet
ray ban sunglasses
oakley sunglasses outlet

Jianxiang Huang said...

manchester united soccer jersey
cheap soccer jerseys
troy polamalu jersey,ben roethlisberger jersey,antonio brown jersey,heath miller jersey,jack lambert jersey,le'veon bell jersey,santonio holmes jersey,kevin greene jersey,rod woodson jersey
kevin durant jersey
chiefs jersey
coach outlet store
ugg boots uk
miami heat jersey
bears jerseys
mulberry outlet
nike roshe run
moncler jackets
real madrid soccer jersey
real madrid jersey
rolex watches,swiss watch,replica watches,rolex watches for sale,replica watches uk,rolex watches replica,rolex watches for sales
hermes bracelet
bottega veneta handbags
kate spade outlet
oakley sunglasses
chanel handbags
oakley sunglasses wholesale
air jordan shoes
cartier love bracelet
burberry outlet
canada goose outlet
lebron james jersey
dansko clogs
cheap jordan shoes
cheap mlb jerseys
tim duncan jersey
nike air max

chenlina said...

gucci outlet
ralph lauren
cheap jerseys
ralph lauren outlet
adidas superstars
mizuno running shoes
hermes uk
nike air force 1
nike tn
uggs on sale
new balance outlet
tommy hilfiger outlet
hollister co
nike huarache
nike trainers
polo ralph lauren
abercrombie
abercrombie and fitch
pandora charms
tory burch outlet
kevin durant shoes
louis vuitton handbags
air max 95
timberland boots
vans shoes
ray bans
nike blazer
true religion jeans
sac longchamp
oakley sunglasses wholesale
prada uk
oakley sunglasses
hollister uk
snapbacks wholesale
ralph lauren polos shirts
adidas superstar
gucci shoes
nike huarache trainers
ed hardy uk
coach outlet online
chenlina20150926

Wenhao Guo said...

4guoguo1007
louis vuitton outlet
louis vuitton outlet
jordan shoes
uggs outlet
coach factory outlet
oakley sunglasses,oakley vault,prescription sunglasses,polarized sunglasses,aviator sunglasses,spy sunglasses,oakleys,oakley canada,cheap oakley sunglasses,oakley frogskins,oakley holbrook,cheap sunglasses,wayfarer sunglasses,oakley standard issue,fake oakleys,oakley glasses,oakley.com,oakley prescription glasses,oakley goggles,sunglasses for men,oakley gascan,oakley store,oakleys sunglasses
coach factory outlet
louis vuitton
louis vuitton outlet
coach outlet
michael kors handbags
michael kors handbags
ugg boots
louis vuitton handbags
ugg boots
canada goose jackets
christian louboutin outlet
michael kors uk
michael kors bag
louis vuitton handbags
coach factory outlet
true religion jeans
cheap jordans,jordan shoes
cheap jordan shoes

chenlina said...

barbour uk
abercrombie and fitch
ugg boots sale
new balance outlet
michael kors outlet
canada goose outlet
ray ban sunglasses
ray ban sunglasses outlet
replica watches
ugg boots clearance
nike free runs
pandora
michael kors handbags
fake oakley sunglasses
uggs boots on sale
adidas original trainers
prada uk
uggs on sale
timberland uk
chaussure louboutin
timberland boots
nike roshe run
christian louboutin outlet
instyler curling iron
toms wedges
mcm outlet
canada goose uk
louis vuitton outlet
p90x workouts
ugg boots
mcm handbags
ghd hair straighteners
pandora jewelry
mont blanc
adidas shoes uk
adidas superstars
pandora bracelets
north face
sac longchamp pliage
hollister co
chenlina20151009

小 Gg said...

cheap ugg boots, http://www.cheapuggboots.net.co/
nike air max,nike roshe,nike huarache
michael kors handbags,michael kors outlet,michael kors,kors outlet,michael kors outlet online,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
cheap uggs, http://www.uggsale.in.net/
louis vuitton uk, http://www.louisvuittonhandbags.org.uk/
monster beats, http://www.beats-headphones.in.net/
timberland outlet, http://www.timberlandboots.name/
asics, http://www.asicsisrael.com/
true religion jeans, http://www.truereligionjeanscanada.com/
arizona cardinals, http://www.arizonacardinalsjersey.us/
air jordan shoes cheap, http://www.airjordanshoes.us.org/
dansko clogs, http://www.dansko-shoes.us/
michael kors outlet online, http://www.michaelkorsusa.us/
michael kors handbags,michael kors outlet,michael kors outlet online,michael kors,kors outlet,michael kors outlet online sale,michael kors handbags clearance,michael kors purses,michaelkors.com,michael kors bags,michael kors shoes,michaelkors,cheap michael kors
nike air foamposite one,foamposite,foamposites,foamposite release 2015,foamposite sneakers,foamposites for sale,foamposite gold
yoga pants,lululemon,lululemon outlet,lululemon athletica,lululemon addict,lulu lemon,lulu.com,lululemon.com
kkkk10 12

Fangyaya said...

fangyanting20151022
replica watches
cheap snapbacks
swarovski jewelry
nobis outlet
michael kors factory outlet
ray ban sunglasses
timberland boots
tory burch shoes
the north face clearance
canada goose outlet
moncler jackets
karen millen dresses
winter jackets
true religion outlet
hermes belt
hogan
michael kors outlet
cyber monday 2015
kobe shoes
swarovski outlet
replica handbags
michael kors outlet
toms outlet
ugg boots
soccer jerseys

mao qiuyun said...

tiffany jewellery
ralph lauren shirts
cyber monday 2015
oakley sunglasses
oakley outlet
polo ralph lauren
longchamp handbags
fitflops outlet
cheap ugg boots
ralph lauren uk
ralph lauren outlet
discount michael kors handbags
moncler outlet
ferragamo shoes
oakley
ugg uk
true religion jeans
ugg outlet
calvin klein underwear
adidas wings
nike huarache
ray ban sunglasses
christian louboutin
coach outlet
tiffany jewelry
links of london
futbol baratas
michael kors sale
michael kors outlet online
oakley sunglasses
ralph lauren uk
celine outlet
oakley sunglasses
barbour coats
true religion jeans
lebron james shoes
ugg boots
michael kors handbags
ugg boots
tory burch shoes
1205maoqiuyun

chenlina said...

chenlina20151221
coach outlet
ray ban sunglasses outlet
michael kors uk
air force 1
louis vuitton handbags
kevin durant basketball shoes
michael kors outlet
canada goose
vans shoes sale
ralph lauren uk
ugg boots outlet
cheap uggs for sale
air max 90
canada goose coats
michael kors handbags
coach outlet store online
canada goose jackets
ugg boots outlet
mulberry handbags
coach factory outlet
ugg sale
louis vuitton outlet
louis vuitton outlet
jordan concords
ray ban sunglasses
ray ban sunglasses outlet
the north face uk
ugg boots
mont blanc pens
toms shoes
hollister co
michael kors outlet
longchamp outlet
canada goose jackets
uggs on sale
coach factory outlet online
mont blanc legend
hollister
canada goose outlet
ugg sale
as

John said...

louis vuitton outlet
ralph lauren uk
christian louboutin sale
oakley outlet
uggs on sale
ray ban sunglasses outlet
mont blanc pens
jordans
toms
cheap nfl jerseys
louis vuitton
adidas shoes
kobe shoes 11
louis vuitton outlet
ralph lauren outlet
fitflops sale clearance
louis vuitton outlet
tods shoes
canada gooses outlet
louis vuitton handbags
coach outlet
tiffany and co
louis vuitton
nike air max
cheap jerseys wholesale
pandora jewelry
designer handbags
ray ban sunglasses
beats wireless headphones
true religion
longchamp outlet
nike roshe runs
louis vuitton outlet
oakley sunglasses
ugg slippers
abercrombie
jordan 13
coach outlet online
cheap uggs
2016322yuanyuan

adidas nmd said...

ray ban sunglasses
cleveland cavaliers
air jordan 4
hugo boss sale
longchamp outlet
arizona cardinals jerseys
ugg outlet
dolphins jerseys
jimmy choo
christian louboutin shoes