Friday, 12 January 2007

A Boost for Mobile Marketing?


Will the iPhone change the face of mobile marketing and provide the injection of energy and focus that the category is yearning for? The new device's ability to handle high quality video could become the killer app of mobile marketing....
Reading the press, you would be forgiven for thinking that the iPhone was the only announcement of any note made this week -Monday saw the launch of a plan by Verizon and Qualcomm's MediaFlo to stream live TV to cell phones, which should also provide a leg up for the development of mobile video ads.

In short the iPhone (and the numerous similar devices which will surface in its wake) could become the key platform for both mobile marketing and the emerging mcommerce sector.(more about this later).

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