Thursday, 4 January 2007

Forrester Podcasts on Interactive Marketing

Freely available podcasts from Forrester Research focus specifically on interactive marketing. All of the podcasts which feature a series of interviews with analysts and industry leaders are available here. The subjects include:

  • Humanizing the Digital Experience
  • Social Computing
  • Reinventing the Marketing Organization
  • The Changing Interactive Marketing Organization
  • Tapping The Power Of Consumer-Generate Media
  • Mobile Marketing

Since there is no RSS it’s just an audio file — not a podcast, Forrester say they will introduce this if the experiment is successful

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