Monday, 8 January 2007

Plinking or hyperlinking video content

Plinking is an interesting term invented by Entertainment Media Works (EMW), a media firm. It means product linking in video content be it advertiser or consumer generated. Another often used term for essentially the same thing is hot-spotting. A similar technique has also been launched by Dr. Mookie Tenembaum of United Virtualities, using a flash overlay to video. A start up that I was recently introduced to - Seambi also has an interesting approach. With the growth in on-line video, be it consumer generated or otherwise, there will be much more to say about this...