Tuesday, 16 January 2007

Who Are You Talking To?

Understanding the demographic profile of your site's visitors is both an essential and pretty easy step in optimizing the value of your site. Microsoft's adCenter provides several tools that marketers will find useful. One of those tools will give you the demographic (sex and age) breakdown of your audience. Obviously the more visitors you have, the larger the sample and the more accurate the results. The image below represents the results of an adCenter demographics scan on my company's website....



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