Monday, 5 February 2007

3 Seconds to Monetization

Speaking in a session on social networking at the World Economic Forum in Davos, the founder of You Tube Chad Hurley revealed plans to share advertising revenue with contributors to the site. Whilst the details of exactly how this will be achieved have yet to be finalised, one of the options on the table is a 3 second pre-roll ad. Revenue sharing would apply only to those contributors who own the full copyright of their posting.... Great to see that You Tube have focused more on getting the delivery right (witness the UI) before looking at how to monetize the offering. In the video clip below Mr Hurley discusses monetization and audio fingerprinting techniques to protect content owners.

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