Lots of fun stuff going on at the 3GSM get together in Barcelona this week. Much movement around online advertising from Yahoo and moves in mobile search from Microsoft.
Yahoo has begun offering its brand advertising to reach mobile phone users across 19 markets in Western Europe, South Asia and the Americas. The company has signed up major advertisers including Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi and P&G.
By expanding onto mobile phones, Yahoo aims to offer coordinated campaigns that reach both online and mobile audiences, this builds on an exclusive partnership deal it struck in November with Vodafone to provide corporate brand ads in Britain.
In the mobile search space, Microsoft announced Live Search for Windows Mobile and Live Search for Java providing advanced local search and mapping capabilities on a compatible mobile device.