Monday, 12 February 2007

Personalised Billboards

Richard from Enprecis brought this to my attention... Mini continues to deliver innovative communications. (full disclosure, I have one and love it). They have recently launched an RFID pilot in 4 cities in the US where selected drivers will be given a keyfob cunningly disguised as an RFID tag (or vice versa). Every time the car passes by the active billboard, the driver's personal message will be displayed in lights. Sadly NY is not one of the pilot cities so I will have to wait for mine.... The campaign is from Butler, Shine, Stern & Partners in Sausalito, CA.



The photo above was taken during testing in NYC.

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