Saturday, 17 March 2007

Code Name Titan

Steve Ballmer demonstrated Microsoft's new CRM application at the annual Convergence conference last week. The CRM Live application has been made available to 300 members of the company's technology adopters program. The company is expected to increase that number in the second quarter of this year. Microsoft CRM Live is the same application as that code named Titan for release later this year. Customers will be able to run the software as a service (SaaS) application from within Outlook or a browser window. Additionally, partners will be able to build vertical iterations for specific industries.

Brad Wilson, general manager of Microsoft CRM confirmed that usability and interoperability with other office applications will be a central focus:
"In the last 10 years, companies have spent a lot of money on deploying CRM
technology and solutions," , said during a presentation. "It takes too long to
deploy, it's too difficult to align business and IT. Probably the biggest single
issue is you've gone through all this time and expense and people don't use it."

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