Friday, 2 March 2007

Listen & Learn

An interesting article from DM News by Michael Grant and Jonathan Margulies discusses how multi-channel marketing is enabled and driven by technology:

  • Customer relationship management tools organize customer and prospect contact
    efforts and govern the usage of applicable data across the sales process
  • Database segmentation tools provide a foundation for the storage and profitable
    use of customer and prospect data, whether for prospecting or predictive
    modeling purposes; and
  • Marketing automation platforms serve as a “highway”
    that organizes the flow of data, resources and strategic intent throughout the
    marketing process.

The authors (rightly IMHO) identify the challenge as being to use these tools in such a manner that generates true incremental value. Technology available today can help build campaigns that listen and adapt themselves to better meet the evolving expectations of their audience. The challenge is to design listening strategies that intelligently leverage these capabilities....

10 comments:

Guo Guo said...

guowenhao20150403
tory burch handbags
tods shoes
oakley sunglasses
air jordan shoes
abercrombie
discount oakley sunglasses
toms shoes
lululemon
pandora
kate spade
ray ban
tiffany jewelry
ralph lauren outlet
longchamp outlet
true religion jeans
louboutin shoes
burberry outlet online
toms shoes
herve leger dresses
nba jerseys wholesale
celine handbags
hollister clothing
coach factory outlet
gucci shoes
ray ban outlet
louboutin shoes
abercrombie and fitch
louis vuitton outlet stores
louis vuitton handbags
nfl jerseys
oakley outlet
burberry outlet
mlb jerseys wholesale
discount oakley sunglasses
ray-ban sunglasses
abercrombie outlet
toms outlet
insanity max 30
asics gel kayano
louis vuitton outlet

Shijun Lin said...

shijun 4.3 2
fitflop
abercrombie
christian louboutin sale
michael kors handbags
abercrombie outlet
jordan retro 11
louis vuitton
polo ralph lauren
fitflop
cheap jerseys
ray-ban sunglasses
fitflop outlet
true religion outlet
gucci outlet online
coco chanel
marc jacobs bags
coach outlet online
abercrombie
louis vuitton
michael kors outlet online
gucci outlet
michael kors outlet
ray ban aviator
celine bags
michael kors watches
mont blanc pens
jordan 3 retro
coach purses
coach outlet
michael kors bags
christian louboutin outlet
michael kors
michael kors canada
marc jacobs outlet
jordan 11 retro
gucci outlet
nfl jerseys
gucci outlet
coach outlet
kate spade outlet

Zheng junxai5 said...

2015-07-25 zhengjx
coach factory outlet
chaussure louboutin pas cher
abercrombie kids
pandora jewelry outlet
prada shoes
ralph lauren pas cher
cheap soccer jerseys
beats headphones
coach outlet store online
kate spade outlet
cheap ray bans
oakley outlet store
toms outlet store
retro jordans
michael kors outlet
kate spade outlet
air max 2015
ed hardy outlet
louis vuitton sacs
coach outlet store online
ray ban sunglasses
hollister outlet
cheap jordans free shipping
michael kors
michael kors outlet online
cheap air max
true religion jeans
true religion outlet
coach outlet
air max uk
gucci belt
mont blanc pens
ray ban sunglasses
pandora jewelry sale
michael kors purse
nike air force pas cher
snapbacks hats
true religion sale
sac louis vuitton
ray-ban sunglasse

chenlina said...

chenlina20151221
ray ban sunglasses
coach outlet store
celine handbags
replica watches
cheap air max
cheap jordans
uggs outlet
the north face outlet
nike huarache
p90x
michael kors bag
canada goose outlet
fitflops
michael kors handbags
uggs for men
ugg boots
louis vuitton outlet
michael kors handbags
uggs on sale
coach factory outlet
christian louboutin outlet
ugg boots for women
oakley sunglasses
adidas superstars
canada goose jackets
uggs boots for women
michael kors outlet online
prada handbags
abercrombie kids
michael kors outlet
adidas originals
the north face outlet
michael kors outlet online
soccer shoes
ed hardy clothing
ugg boots
cheap uggs
uggs sale
ugg boots
louis vuitton handbags
as

chenlina said...

chenlina20160525
oakley outlet
coach factory outlet
cheap nfl jerseys
jordans for sale
michael kors outlet clearance
coach factory outlet
kate spade
cheap air jordans
true religion jeans sale
replica watches
michael kors purses
jordan 6
kate spade handbags
michael kors purses
cheap jerseys
hollister uk
coach outlet store online
beats solo
coach outlet
oakley sunglasses
coach outlet
coach factory outlet
michael kors outlet
louis vuitton outlet
ralph lauren outlet
nike sb
louis vuitton outlet
toms outlet
toms shoes
christian louboutin sale
longchamp outlet
jordan 11 concord
cheap oakley sunglasses
replica rolex watches
kate spade handbags
louis vuitton bags
burberry bags
kd 8 shoes
michael kors canada
tory burch outlet
as

xjd7410@gmail.com said...

polo outlet
toms shoes
hermes birkin handbags
air force 1
michael kors outlet
kate spade handbags
lebron shoes for kids
air jordans
toms wedges
louis vuitton purses
toms outlet
cheap toms
oakley sunglasses outlet
michael kors handbags
celine bags
burberry handbags
michael kors outlet clearance
air jordan homme
louboutin shoes
michael kors handbags
nike store
louis vuitton outlet stores
coach outlet store online clearances
tory burch outlet online
michael kors outlet clearance
beats solo
lebron shoes for kids
michael kors outlet online sale
fitflop shoes
chenyingying2016729

xjd7410@gmail.com said...

polo outlet
toms shoes
hermes birkin handbags
air force 1
michael kors outlet
kate spade handbags
lebron shoes for kids
air jordans
toms wedges
louis vuitton purses
toms outlet
cheap toms
oakley sunglasses outlet
michael kors handbags
celine bags
burberry handbags
michael kors outlet clearance
air jordan homme
louboutin shoes
michael kors handbags
nike store
louis vuitton outlet stores
coach outlet store online clearances
tory burch outlet online
michael kors outlet clearance
beats solo
lebron shoes for kids
michael kors outlet online sale
fitflop shoes
chenyingying2016729

Cara Menyembuhkan Kanker Pankreas said...

Utilizing natural ingredients from nature, can create a wide variety of herbal remedies that are very beneficial for health with natural ingredients authenticity

Pengobatan Kelenjar Getah Bening
Cara Mengangkat Kanker Payudara Tanpa Operasi
Cara Menghilangkan Bopeng Bekas Jerawat
Obat Liver Sampai Sembuh
Pengobatan Tipes Secara Herbal
Atasi Masalah Lambung

chenmeinv0 said...

ray ban sunglasses
longchamp outlet store
jordan retro
ray ban sunglasses
kate spade
uggs on sale
louis vuitton
timberland boots
christian louboutin heels
coach outlet
hzx20170210

chenmeinv0 said...

coach outlet
adidas originals
michael kors outlet store
true religion jeans
coach outlet online
toms uk
coach outlet online
chaussures louboutin
christian louboutin outlet
coach outlet store online clearances
chenyingying20170308