Thursday, 8 March 2007

Models For Mobile (advertising)

One of the most discussed mobile advertising models is to offer subscribers incentives for viewing adverts. Virgin Mobile in the US has been testing this model with its Sugar Mama program. In its first seven months of operation, more than 3 million free voice minutes were granted to over 250,000 registered customers. The model requires the users to watch TV commercials or music videos and to answer a short questionnaire after each (brevity is the mother of attention). Users can also answer questionnaires or agree to receive texts twice a week in exchange for free minutes. There are other models which are emerging such as location-based and search related. The nice thing about this one is its opt-in nature. A further development will make it more effective - targeted ads and questionnaires based on the mobile users profile and usage... A suivre