Monday, 5 March 2007

Why The Mobile Is The Biggest CRM Platform Ever

Apart from being the most broadly adopted channel. The mobile offers several advantages for relationship management over any other platform.

In an interesting post on the Communities Dominate Brands blog the authors discuss mobile as the 7th mass media. Inherent in their findings are massive opportunities for relationship marketers.


  • It is the first truly personal mass media. IT'S MY PHONE....
  • It is the first always-on mass media. The mobile is the ultimate alert and news media, faster by several orders of magnitude over any other media.
  • It is the first always-carried mass media.
  • It is the first mass media with a built-in payment mechanism. Even on the Internet, payment always required setting up a separate payment system like Paypal or giving long number series of credit card info etc. Hardly "click-to-buy". But on mobile, it is that
  • It uniquely offers the media audience the input tool at the point of inspiration.

6 comments:

Trevor Attridge said...

Mobiles advantages over other communication channels which give it’s advantage are also it’s greatest weaknesses.

Our expectation of the technology due to it’s closeness in our lives means that as with any relationship of a personal nature we have to ensure say the right thing, at the right time.

Simply because we can , does not necessarily mean we should.

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