Wednesday, 11 April 2007

Did You Say Conversation?

The term 'conversation age' used to refer to the 'Salon' period of the 17th and 18th Century France, it has now become the new age of marketing communications (helped along by Jim Stengel). As companies (including mine) continue to strive to participate in in the conversations that our clients customers are having all around them. A bright idea from Gavin Heaton and Drew McLellan brings together 100 of the top thinkers in social media to create an e-book on this new 'Conversation Age'. The book will be an introduction to the tools that enable these conversations and how they are being used to change the the interactions between companies and their customers. They are looking for additional contributors here...

7 comments:

Turinas said...

Mark

Couple of interesting links

1. Conversation Economy - Great article in BizWeek
http://www.businessweek.com/innovate/content/apr2007/id20070409_372598.htm?chan=search

2. Reprise Media bought by IPG; http://www.adweek.com/aw/iq_interactive/article_display.jsp?vnu_content_id=1003569882

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