Thursday, 19 April 2007

Don't Tell Me, I Know...

The New Scientist reports that Xerox has submitted a patent application for a analytic tool which it says it can determine demographic information such as your age, sex and perhaps even your income by analysing the pattern of pages you choose to access on the web and comparing them to a database of surfing patterns from other users with a known background. Perfect for presenting relevant content to "anonymous" browsers...

Obviously, this form of predictive demographics will work only if different people don't use the same browser profile. More here.

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