Tuesday, 3 April 2007

MS DoubleClick?

Having been on the block in 2005 and picked up for a trifling 1.1bn USD, it appears that DoubleClick once again for sale. According to a report in the Wall Street Journal, the company is in 'active talks' with Microsoft and other potential suitors one of which may be Google.

The digital marketing group has reportedly appointed investment bank Morgan Stanley to review its options, including a sale or stock market listing.

Earlier this year DoubleClick acquired UK based rich media specialist TangoZebra in a continued effort to re-centre their model introducing more creative and strategic elements.

Interesting times...