Tuesday, 24 April 2007

The 'O' Word

I am at ad:tech this week and will be part of a panel discussion on "Strategic Media Planning: Optimizing Performance in a Rapidly Expanding Ecosystem" on Wednesday of this week. In preparing for the panel, I started considering what optimization (the most overused word of 2007 so far) actually means. I found 8 different activities referred to as optimisation:
  • Contact optimisation
  • Site optimisation
  • Search engine optimisation
  • Bid management
  • Behavioural targeting
  • Ad serving
  • Interaction management
  • Web interaction optimisation...

Quite a number of variations on a theme, and in my experience, using just one has limited effectiveness...

3 comments:

Guo Guo said...

guowenhao20150403
tory burch handbags
tods shoes
oakley sunglasses
air jordan shoes
abercrombie
discount oakley sunglasses
toms shoes
lululemon
pandora
kate spade
ray ban
tiffany jewelry
ralph lauren outlet
longchamp outlet
true religion jeans
louboutin shoes
burberry outlet online
toms shoes
herve leger dresses
nba jerseys wholesale
celine handbags
hollister clothing
coach factory outlet
gucci shoes
ray ban outlet
louboutin shoes
abercrombie and fitch
louis vuitton outlet stores
louis vuitton handbags
nfl jerseys
oakley outlet
burberry outlet
mlb jerseys wholesale
discount oakley sunglasses
ray-ban sunglasses
abercrombie outlet
toms outlet
insanity max 30
asics gel kayano
louis vuitton outlet

Shijun Lin said...

shijun 4.3 10
michael kors outlet online
ray ban canada
coach factory outlet online
michael kors handbags
michael kors outlet
michael kors outlet
coach outlet store
coach outlet stores online
louis vuitton
hollister outlet
michael kors handbags
concord 11
louis vuitton outlet
louis vuitton
chanel bags
ray-ban sunglasses
red bottom shoes
cheap oakleys
coach factory outlet
pandora rings
coach factory outlet
jordan shoes
michael kors canada
louis vuitton
louis vuitton outlet
michael kors handbags
oakley sunglasses
ray ban glasses
jordan 13 retro
discount oakley sunglasses
coach outlet store online
tory burch outlet
christian louboutin sale
cheap oakleys
michael kors outlet online
dior outlet
timberland uk
ray ban eyeglasses
louis vuitton handbags
louis vuitton

adidas nmd said...

nike huarache
nike air max 90
nike outlet
cheap jordan shoes
tennessee titans jersey
kansas city chiefs jerseys
cheap nba jerseys
nike shoes
minnesota vikings jerseys
pandora jewelry