Wednesday, 25 April 2007

Optimisation at ad:tech

I was lucky enough to have been invited on a panel with some really bright people from companies as diverse as Google, CBS and GM Planworks - the whole moderated by an equally bright Laurel Touby from MediaBistro.

We had some lively discussion around innovation in the online world, about optimisation in all of its forms (see below) and about the limits of optimisation (are there any?). We discussed listening as a core form of optimisation and why having the customer at the center of your planning will always lead to the right result.

We briefly discussed the changing role of the ad agency, and the question was asked - is Google becoming an agency - Frankly I believe that with the acquisition of DoubleClick and the creative assets of that company, then they really could. One area we didn't get to was the future role of Ebay in media buying.... For another day....

9 comments:

Anonymous said...

Simply ԁеsire to say your article іs as аstounԁіng.
The clarity οn your put uρ іs јust
nіce and that i could assumе you are аn еxpert on thіs
subject. Fine with your ρeгmіssion аllow me
to snаtсh your RSS feed to keep updated
with іmpending post. Thank you 1,000,000
and please keеρ uρ thе enϳoyable work.



Feеl free to visit my web blοg: bucket truck use
Also see my web page - electric line trucks

Anonymous said...

patagonia outlet store
giuseppe shoes
dolce gabbana outlet
the north face outlet
parajumper jacket
nike outlet store
nike shox
longchamp bag
mbt shoes clearance
christian louboutin sale
ugg sale
belstaff outlet
ugg boots outlet
canada goose jacket
ugg sale
coach factory outlet
air max pas cher femme
patagonia jacket
michael kors handbags
cheap jordan shoes
isabel marant sneakers
nike high heels
coach outlet
jordan retro 11
nike store uk
cheap jordan shoes
jordan retro 11
uggs clearance
discount ugg boots
longchamp outlet
celine bag
tiffany and co jewelry
dansko shoes clearance
dansko outlet
mulberry purse
juicy couture sale
red wing outlet
burberry sale

Jianxiang Huang said...

manchester united soccer jersey
cheap soccer jerseys
troy polamalu jersey,ben roethlisberger jersey,antonio brown jersey,heath miller jersey,jack lambert jersey,le'veon bell jersey,santonio holmes jersey,kevin greene jersey,rod woodson jersey
kevin durant jersey
chiefs jersey
coach outlet store
ugg boots uk
miami heat jersey
bears jerseys
mulberry outlet
nike roshe run
moncler jackets
real madrid soccer jersey
real madrid jersey
rolex watches,swiss watch,replica watches,rolex watches for sale,replica watches uk,rolex watches replica,rolex watches for sales
hermes bracelet
bottega veneta handbags
kate spade outlet
oakley sunglasses
chanel handbags
oakley sunglasses wholesale
air jordan shoes
cartier love bracelet
burberry outlet
canada goose outlet
lebron james jersey
dansko clogs
cheap jordan shoes
cheap mlb jerseys
tim duncan jersey
nike air max

Hua Cai said...

oakley sunglasses
evening dresses
cartier love bracelet
true religion jeans
michael kors outlet
toms outlet
ysl outlet
cheap nhl jerseys
rolex watches uk
air force one shoes
mac cosmetics
oakley sunglasses
abercrombie and fitch
kobe shoes
chelsea jersey
adidas outlet
chicago blackhawks jersey
ralph lauren outlet
kansas city chiefs jerseys
timberland shoes
los angeles clippers jerseys
lebron james shoes
air jordan shoes
beats by dre
giuseppe zanotti
adidas outlet
polo lacoste pas cher
michael kors outlet online
fitflop
supra shoes
coach outlet online
nike outlet store
michael kors handbags
insanity workout
nike huarache
cheap football shirts
michael kors outlet
nhl jerseys
boston celtics jersey
jordan 11
2015803caihuali

Wenhao Guo said...

2guoguo1007
coach factory outlet
michael kors handbags
canada goose outlet usa
Ugg Boots Outlet Clearance,Cheap Uggs On Sale Discount For Women
michael kors outlet clearance
jordan 4
louis vuitton outlet
jordan 13
oakley sunglasses
louis vuitton handbags
nike trainers
cheap uggs sale
burberry outlet
michael kors outlet
coach outlet
toms outlet
louis vuitton handbags
coach outlet
Hollister uk
louis vuitton handbags
toms outlet
louis vuitton bags
michael kors outlet
fitflops
louis vuitton
louis vuitton handbags
michael kors outlet
hollister
gucci outlet
michael kors outlet

Fangyaya said...

fangyanting20151022
asics
cheap nfl jerseys
true religion jeans
ugg outlet
wellensteyn jackets
oakley sunglasses
oakley
prada handbags
michael kors outlet
longchamp handbags
louis vuitton outlet
parajumpers coats
coach outlet
beats by dr dre
cheap ugg boots
swarovski crystal
ralph lauren shirts
michael kors handbags
ugg australia
belstaff jackets
coach outlet canada
ugg outlet
thomas sabo uk
kobe bryant shoes
cheap michael kors handbags

mao qiuyun said...

rolex watches for sale
coach outlet online
football shirts
coach outlet
prada shoes
nfl jerseys wholesale
hermes birkin
tiffany outlet
thomas sabo uk
beats by dr dre
tiffany outlet
true religion jeans
louis vuitton bags
ugg outlet
michael kors factory outlet
jordan shoes
michael kors outlet
fitflops sale clearance
chanel outlet
michael kors factory outlet
the north face outlet store
ugg outlet
coach outlet
rolex watches
lululemon outlet
replica handbags
ray ban sunglasses
longchamp outlet
parajumpers coats
canada goose outlet
gucci
air max 2015
polo ralph lauren
christian louboutin online
swarovski crystal
wellensteyn jackets
ugg boots
montblanc pens
lacoste polo shirts
michael kors outlet
1205maoqiuyun

xjd7410@gmail.com said...

polo outlet
toms shoes
hermes birkin handbags
air force 1
michael kors outlet
kate spade handbags
lebron shoes for kids
air jordans
toms wedges
louis vuitton purses
toms outlet
cheap toms
oakley sunglasses outlet
michael kors handbags
celine bags
burberry handbags
michael kors outlet clearance
air jordan homme
louboutin shoes
michael kors handbags
nike store
louis vuitton outlet stores
coach outlet store online clearances
tory burch outlet online
michael kors outlet clearance
beats solo
lebron shoes for kids
michael kors outlet online sale
fitflop shoes
chenyingying2016729

Unknown said...

jianbin0207
louis vuitton
tory burch outlet online
asics,asics israel,asics shoes,asics running shoes,asics israel,asics gel,asics running,asics gel nimbus,asics gel kayano
cheap nhl jerseys
nhl jerseys
christian louboutin outlet
louis vuitton handbags
louis vuitton
coach factory outlet
louis vuitton outlet store