Monday, 1 January 2007

Time Travelling TV Ads

Time-shifted ad exposures have emerged as a one of the central debates surrounding Nielsen's new TV ratings streams. Indeed watching recorded shows days or even weeks later makes time sensitive ads grossly irrelevant. To meet this challenge Fox is trying to to patent a way to substitute time-relevant commercials - so if you are a little behind with your TiVo viewing you will perhaps see a substituted ad for Christmas gifts instead of the original Spring sale promotion....

More here...

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