Thursday, 10 May 2007

Behavioral Targeting For Avatars

Inworld Advertising Network and German targeting specialist nugg.ad have got together to demonstrate real-world behavioral targeting capabilities on the Second Life platform. Depending on the interest-profile and journey (path) of an avatar, personalized and relevant ads are shown immediately on billboards. A couple of privacy issues perhaps but then again it's an avatar and not a person, right?...


More here