Friday, 18 May 2007

Learning From Yahoo Answers

Using an approach similar to that of the popular Yahoo Answers (I use it almost constantly and am amazed by the quality of responses I get), Bazaarvoice has launched its new Ask & Answer product. The moderated service uses the power of social search to keep visitors on a site rather that researching a question elsewhere - or to have them come back to check on the status of a question they posed. Customers who leave an email address will be informed that their question has been answered. The service sits alongside more conventional product information and allows visitors to ask specific questions such as, "Will this plant grow in Texas?" and to get answers from other customers with direct experience. Sounds like an interesting way to increase the pitiful commerce sites conversion rates of around 2.6%...