Tuesday, 29 May 2007

Online Lead Generation

Online lead generation was by far the fastest growing category of online ad spending in 2006, with a 71 percent year-on-year growth. While all the hype and clamour is around search or the future of display advertising, online lead generation has an ace card that none of the others provide: explicit permission. Permission for the advertiser to retain my contact details and get in touch with me for future marketing purposes. Relevant, permission-based communications that cut through the clutter....