Friday, 4 May 2007

Technology, Insights and Sanjaya

BuzzMetrics (recently fully acquired by Neilsen and merged with NetRatings - another story for another day) studied the phenomenon that was Sanjaya. According to Max Kalehoff, here's what they did: “We took a sample of all the blog posts about American Idol over a week, then focused on keyword Sanjaya, then mapped out all the most closely associated words and phrases, based on proximity, frequency, and contextual relevance.”

And the results.....


(note to my kids - see, I told you I was in a cool industry)

4 comments:

Max Kalehoff said...

I agree...it's a COOL industry. Thanks for the point.
Max

mary said...

The visual mapping reminds me of http://www.gnooks.com

Entering an author's name is a bit different from the American Idol source but is an amazing way to envision literature information....even jean cocteau.
loved his quote from your 5/14/07 blog.

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