Wednesday, 30 May 2007

TV That Cures

Johnson & Johnson, Pfizer, Novartis and Procter & Gamble are behind a TV station focused on informing audiences about their drugs. The European Patient Information Channel (Epic - get it?) would be a IP based and an interactive TV channel funded by the companies featuring health related health news and content. The core would be detailed messaging from drug companies about their specific products.

More here from The Guardian...