Friday, 15 June 2007

Feeds For Google

With the acquisition of Feedburner, Google has given itself another avenue for placement for the estimated 800,000 Adwords advertisers. The key point here is the recognition that content feeds are different from the web and that they represent a medium apart. Feedburner which claims to push more than 3/4 of a million feeds also provides Google with additional analytics capabilities around content feeds, this Feedburner capability was recently enhanced with the acquisition of Blogbeat...