Friday, 29 June 2007

From The Horse's Mouth - Why Google Bought DoubleClick

(Google is) buying DoubleClick because:



  1. DoubleClick's products and technology are complementary to our search and and content-based text advertising business, and give us new opportunities to improve online advertising for consumers, advertisers and publishers.


  2. Historically, we've not allowed third parties to serve into Google's AdSense network, which has made it hard for advertisers to get performance metrics. Together, Google and DoubleClick can deliver a more open platform for advertisers, and provide the metrics they need to manage marketing campaigns.


  3. By combining Google's infrastructure with DoubleClick's knowledge of agencies and publishers, we can create the next generation of more innovative ad serving technology, one that significantly improves the efficiency and effectiveness of online advertising.


  4. To manage ad inventory, some of the largest publishers use DoubleClick DART for Publishers – but a good portion of it goes unsold. It's our view that the combination of DoubleClick and Google will help these publishers succeed by monetizing their unsold inventory.


The full post is here...

6 comments:

Anonymous said...

Pewną pośród dziedzin, jakie aktualnie pełnią bardzo istotną funkcję na rynku jest rachunkowość.
To ona jest odpowiedzialna za ewidencję wszystkich operacji transakcyjnych na gospodarczym
rynku, które mogą być wyrażone w jednostkach pieniężnych.

Ona także będzie podmiotem zainteresowania wszystkich przedsiębiorców, jacy postawili się na założenie
swojej firmy. Tak naprawdę wszyscy z nich są zobowiązani do rozliczenia
się z instytucjami finansowymi państwa, jako fragment krajowej gospodarki.
Ujmując ją jako część nauki można ją
podzielić na kilka różnych działów.
My webpage ; biuro rachunkowe Extor

Wenhao Guo said...

3guoguo1007
ugg boots
Abercrombie And Fitch
abercrombie and fitch
ugg boots
true religion outlet
michael kors outlet online
Mont Blanc
michael kors outlet
coach factory outlet
michael kors
louis vuitton
michael kors outlet
louis vuitton outlet
abercrombie
louis vuitton handbags
hollister clothing
michael kors handbags
michael kors handbags
toms shoes
abercrombie fitch
nike air max
michael kors handbags
coach outlet
ralph lauren
tory burch outlet
louis vuitton outlet
michael kors outlet
louis vuitton outlet
louis vuitton
timberland boots

mao qiuyun said...

oakley sunglasses
true religion sale
winter jackets
coach outlet
michael kors wholesale
michael kors outlet
replica watches
ferragamo shoes
ralph lauren polo
iphone cases
chanel handbags
ugg boots
nike huarache
ray ban sunglasses
black friday deals
cheap oakley sunglasses
moncler coats
cyber monday deals
lebron james shoes
ralph lauren polo
cheap nfl jerseys
beats headphones
coach outlet
michael kors online
woolrich outlet
coach outlet canada
nba jerseys
cheap michael kors handbags
ugg australia
louis vuitton outlet
ugg boots
louis vuitton handbags
snow boots
canada goose coats
canada goose jackets
michael kors handbags clearance
cheap nfl jerseys
longchamp outlet
adidas outlet store
the north face
1205maoqiuyun

xjd7410@gmail.com said...

polo outlet
toms shoes
hermes birkin handbags
air force 1
michael kors outlet
kate spade handbags
lebron shoes for kids
air jordans
toms wedges
louis vuitton purses
toms outlet
cheap toms
oakley sunglasses outlet
michael kors handbags
celine bags
burberry handbags
michael kors outlet clearance
air jordan homme
louboutin shoes
michael kors handbags
nike store
louis vuitton outlet stores
coach outlet store online clearances
tory burch outlet online
michael kors outlet clearance
beats solo
lebron shoes for kids
michael kors outlet online sale
fitflop shoes
chenyingying2016729

caiyan said...

burberry outlet canada
wholesale nike shoes
coach factory outlet
timberland boots
celine outlet
gucci handbags
michael kors outlet
hollister clothing
christian louboutin outlet
toms shoes outlet
20161107caiyan

Unknown said...

jianbin0206
louis vuitton outlet
toms shoes
true religion jeans
uggs outlet
louis vuitton
louis vuitton handbags
oakley sunglasses
true religion jeans
pandora outlet
michael kors canada