Monday, 25 June 2007

Google CRM...

Google and Salesforce.com recently announced a partnership to connect Google's AdWords to Salesforce's CRM application. Under the partnership, Salesforce.com will act as the official distribution channel for Google AdWords. AdWords customers will be able to track their Google advertising spend through to leads - eventually being better able to track the true value of specific keywords in terms of their real conversion rate.

More here...