Wednesday, 25 July 2007

Behavior Modification

In an attempt to provide more advanced targeting for advertisers AOL has agreed to acquire online behavioral targeting advertising network Tacoda. An interesting marriage, as Tacoda Chairman Dave Morgan explained, his firm has found a media platform large enough to deliver on the promises of behavioral targeting.

And promise there is. In June, eMarketer predicted that the behavioral targeting market would increase to $3.8 billion by 2011, from $350 million in 2006.
More here...

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