Thursday, 5 July 2007

Targeting on Yahoo

Yahoo released on Monday its new SmartAds technology that allows advertisers to automatically compile and present ads based on a Web user's profile, including such data as their location, recent product searches and, in some cases, age or household income. Behavioural targeting married with demographics and the ability to create relevant banner ads on the fly... Certainly one to watch over the coming months. According to eMarketeer, the market for such targeted ads is expected to nearly double to $1 billion in 2008 from this year, and grow to $3.8 billion by 2011.

More here.

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