Monday, 2 July 2007

What A HooHaa

A New Zealand based company HooHaa has been successful with a model based on customers receiving mobile phone credits in exchange for providing profile information and accepting up to 4 SMS text marketing messages a day...


According to the company, the HooHaa database had a broad cross-section of consumers, but was strongest in the demographic for people aged 18-30.


More here...

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