Wednesday, 1 August 2007

After The Click at ad:tech

I am at ad:tech today (Wednesday, August 1st) presenting After the Click, our approach to online marketing with my colleague Shane Atchison from Zaaz. We will cover the new laws of relationship marketing on the web and demonstrate how the currency of interactions has definitively moved from eyeballs to dollars. I will post a synopsis of our presentation afterwards, meanwhile, the critical strategies for success that we will discuss are:
  1. Decide what you want to achieve and identify the key performance indicators
  2. Monetize and prioritize your desired behaviors
  3. Measure what matters and those things you can impact
  4. Focus on the key conversion points on your site

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