Friday, 10 August 2007


A recently released study from the eMail Experience Council and the Direct Marketing Association confirms that email is rapidly emerging as one of the most powerful marketing channels. Research from the DMA indicates that commercial email in 2007 is forecast to generate $21.9 billion in US sales and that each dollar spent on commercial email is projected to generate more than $48 in sales.
Chad White, the EEC's director of retail insights and the study's author, said "What we found was that there's a clear trend toward subscription processes that are quick and easy, and increasingly transparent." This is key to obtaining permission and staying relevant.

More here...