Friday, 24 August 2007

Everyone Wants To Make Money

Fast growing Facebook is developing a new advertising system that allows marketers to target users with ads based on the personal data people reveal on the site. The company further hopes to refine the system to allow it to predict what products and services users might be interested in even.

Facebook eventually plans to grow the sophistication of the offering using algorithms to learn how receptive a person might be to an ad based on information about activities and interests of not just that given user but also his friends -- even if the user hasn't explicitly expressed interest in a given topic. Facebook could then target ads accordingly. A concept called network neighbours which I have mentioned before.

More here on the Facebook moves....

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