Tuesday, 21 August 2007

Interactive Window Shopping

Polo Ralph Lauren recently launched an innovative interactive shopping experience allowing its customers to shop 24 hours 7 days a week from outside of their store on Madison avenue (so often a center of innovation) with the touch of their fingers. An image featuring touch sensitive technology is projected onto the shop widow, by clicking on the window pane customers can shop 24/24/365. A credit card reader integrated into the window itself allows the sale to be finalised.
More here...

No comments: