Thursday, 30 August 2007

More Than Just Advertising

A very interesting article from AdAge discusses the (inevitable) move towards using social networks for CRM activities rather than simple display advertising - however well targeted it may be. It makes absolute sense to allow marketers to enter into conversations with users on these networks designed for multi-level conversations.

As the article points out - getting the model for this right is somewhat trickier than your average media buy. WalMart has a group on Facebook with more engagement opportunities than your average text ad, but there is still a long way to go.

More here...