Friday, 14 September 2007

Media & Technology

Deloitte’s Media & Entertainment practice has just released the results of its first comprehensive media consumption survey, providing a generational "reality check" on how American consumers between 13 and 75 years of age are using media and technology today — and what they want in the future.


The whole report is interesting (found here), some of the particularly fun marketing/advertising tidbits are:
  • 76% of all consumers find Internet ads more intrusive than print ads, and 64% pay more attention to print ads than those online.

  • 28% of all consumers would pay for online content to avoid seeing ads.

  • While offline advertising is effective in driving web traffic, 84% of all consumers visit a website after finding it through a search engine and 82% do so because of a personal recommendation.

  • 87% of all consumers continually frequent the same websites, but 56% are constantly in search of something new.

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