The whole report is interesting (found here), some of the particularly fun marketing/advertising tidbits are:
- 76% of all consumers find Internet ads more intrusive than print ads, and 64% pay more attention to print ads than those online.
- 28% of all consumers would pay for online content to avoid seeing ads.
- While offline advertising is effective in driving web traffic, 84% of all consumers visit a website after finding it through a search engine and 82% do so because of a personal recommendation.
- 87% of all consumers continually frequent the same websites, but 56% are constantly in search of something new.