Thursday, 27 September 2007

Targeted Widgets

I hear the word widget at least 7.3 times a day. Most of the people who use it know what it is I believe. Google have helped with the launch of Gadget Ads. In a sense, these ads are a combination of other, already available formats to which are added contextual, geographic and demographic targeting elements.

The ads can combine data feeds, images, video and Flash elements into a single execution and can be created in either an HTML or Flash environment.

Advertisers can also optimize their campaigns based by tracking "dozens of actions" within the ads, Google said. You can see an example of a widget above - more can be found here.

7 comments:

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