Thursday, 13 September 2007

Where To Spend

According to a recent study from Burst Media, more than three-quarters of Internet users in the United States turn to the web for health information.
  • The web leads other sources – including healthcare professionals – by a wide margin as the primary source for household healthcare information.
  • Women search more frequently than men for healthcare information online – and turn to a greater variety of online resources.
Of this audience, more than one-third researched health topics online before visiting a medical professional. After a medical appointment, 43.5% of respondents went online to learn more.

The conclusion drawn is that as pharmaceutical companies launch products aimed at specific medical conditions, more of their ad spend should go to the web both in terms of search marketing and in ensuring that they have a meaningful and engaging presence.

7 comments:

Freebee Foreign Pharmacy said...

Online pharmaceutical marketing is beginning to replace the reps that visit doctors daily. Recently big companies such as Pfizer and Merck have laid off thousands of drug reps and increased spending in online marketing.

Both companies have also been involved in some shady online marketing strategies such as wikipedia entry modifications, Google "BAdwords”, posing as a consumer on social networks, and YouTube "consumer-generated" videos.

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