Monday, 17 September 2007

White Space

The furore surrounding Adblock Plus (mainly generated it seems from this NY Times article) is to be expected. However, considering the effectiveness of this kind of advertising, what is the real impact? I suppose it's better not to see the ads you weren't going to click on anyway. My favorite description of the true impact comes from Nicholas Carr over at at Rough Type:
“Imagine that somebody has been yelling into your ear for so long that it’s come to seem normal. Now imagine that the person suddenly shuts up. That’s the effect of ad-blocking.”

More evidence that the on-line advertising model is still out there somewhere.... while the on-line relationship marketing model is starting to come into focus isn't it?





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