Friday, 26 October 2007

Having the Haystack Help Find The Needle

How advertising and marketing services agencies have changed:

  • From brand and product centric to customer centric
  • From a focus on awareness to a richer one on advocacy
  • From shouting (even targeted shouting) to listening
  • From artisanal to tech-savvy
  • From intuitive to analytical
  • From standalone to holdings to a networked eco-system

This (yet to be fully realised) vision is about better listening to and therefore better understanding the consumer and broader groups of consumers. Ultimately it is about, having the haystack that is the community help you find the needle.