Friday, 16 November 2007

Influence Marketing & The Sagrada Familia

I was lucky enough this week to be able at address 400 or so marketers from Europe at the Forrester Consumer Marketing forum in Barcelona (beautiful city). So apart from getting back to Europe for a bit which is always nice, my presentation and discussion afterwards focused on Influence Marketing. I discussed the consumer trends that are the "channel of me" and the "channel of us" and the need for marketers to give serious consideration to building constituents as opposed to focusing only on building customer databases. We discussed further how social media marketing and CRM are really expressions of the same desire - to better know and therefore better converse with your customers and future customers.

The Forrester blog is here...