Thursday, 1 November 2007

Web Analytics From Microsoft - Free!

Microsoft are working on a competitor to Google Analytics. The objective is to provide this free of charge. Whereas Google based their product on technology acquired when they purchased Urchin, Microsoft are basing their product on technology from the web analytics firm DeepMetrics acquired in May 2006. Code named Project Gatineau, the tool will indicate whether users came to a Web site via e-mail, paid search, banner campaigns, offline campaigns, or other means. Reports will then provide insight on how they left and what pages they requested.
The system also ties information to personal profile information gathered through the Live ID system (formerly known as Passport). Live ID stores data on users including sex, age, income and location. Still in beta - you can sign up here...

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