I have been in the market for a new kitchen for sometime and as a result, quite randomly, found myself in a Moben salesroom and booked up for a consultation. The Moben rep duly arrived and was very good, explaining everything we needed. In short we were sold and even cancelled other consultations. However, I then mentioned our intended purchase to friends and family and got some concerned looks. Unusually for me I hadn't checked the company online but then did so. I found a series of horror stories - including this particularly graphic one. Order cancelled. Moben's tight marketing programme including a shop in a nice part of town, lovely website, super salesman and beautiful literature had been made entirely redundant by my 10 second search. Call it death by Google Index.
Monday, 19 November 2007
Following up on my post on building constituents as opposed to customer bases - please read the post below from Modern Marketing. Follow the links just to see the damage that we can do to our brands if we do not create relationships that our constituents value.