Thursday, 20 December 2007

The Altruistic Crowd

A recent survey by the Keller Fay Group and Bazaarvoice reveals the motivations of those who are driven to share their opinions. The study (of over 1,300 online reviewers) found that to a large extent - and when asked - reviewers are motivated by goodwill and positive sentiment:
  • 90 percent write reviews in order to help others make better buying decisions

  • 70 percent want to help companies improve the products they build and carry

  • 79 percent write reviews in order to reward a company

  • 87 percent of the reviews are generally positive in tone

More here...


Jonathan Mendez said...

this raises two question to me -- how do you "convert" someone to write a review? how does that effect the content of the review itself?

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