Monday, 10 December 2007
Quick Response codes are images which are read by a program that utilizes a mobile phone's camera to translate the code into a Web link. (There is one in the right navigation bar of my blog) The link can then be followed to retrieve online content, hence removing the pain of typing a long URL into a mobile browser. The codes have been in wide use for sometime in Japan to enable easy linking from print or outdoor advertising to the web. The movement is growing in Europe too. The UK's Sun Newspaper, more readily known for its page 3 pinups than its technical innovation is the first of News Corporation's titles to offer the codes to advertisers.