Friday, 28 December 2007

When CRM Met CGC

I was thinking the other day how CRM has changed over the last few years. The focus of any good program has to be to provide customers and future customers with the tools (content, information etc...) to manage their relationship with the advertiser. Whereas the end-game used to be one to one communications, the new objective needs to be one to one relationships enabling one to many advocacy. CRM meets CGC if you will.

Happy New Year to all.