Wednesday, 2 January 2008

The Art of Conversation

Joseph Jaffe's new book "Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership" continues a homage to Jim Stengel who has (along with his company - P&G) done more to push the concept of influence marketing than just about anyone else. Jaffe details the steps marketers must take to gain maximum advantage of participation in the conversations that are taking place.



I think that 2008 will see a shift from a passive observation of sentiment and buzz to a more active, open, honest and ultimately mutually useful facilitation and participation in the conversations themselves. Active listening....

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Joseph Jaffe said...

Thanks for the acknowledgment. Please would you be so kind as to review JTC on Amazon.com if/when you have the time.

Joseph

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