Thursday, 3 January 2008

The Corporate Social Graph

My friend and learned author of Marketing in the In-Between: A Post-Modern Turn on Madison Avenue , Len Ellis recently pointed me to an interesting development from IBM Lotus. Called Atlas, this software will mine relationships within the business world to help answer questions such as who the experts are on a given topic, how they are connected to me, and who my contacts know that I don't.

Reach, the social dashboard element of Atlas, helps users navigate six degrees of separation that divide them from a colleague. The dashboard indicates the shortest path to reach an expert and ranks that expert based on the level of interaction across the network.

More here....