Tuesday, 29 January 2008

Email is More Effective than Search...

New York based Datran Media just published its outlook on email marketing for 2008. The report - The 2nd Annual Marketing & Media Survey 2008: Looking Forward - provides insight from over 2000 marketers on their views and palans to use email in this coming year.

Overall, 82 percent of those surveyed indicated that they plan to increase their use of email marketing strategies in 2008, and 55 percent of the respondents expect ROI from email to be higher than any other channel. This is in line with the Direct Marketing Association's recent report, which found the ROI from email is much higher than other channels. In fact, email ROI will hit $45.65 for every dollar spent in 2008, more than twice the ROI of other mediums including search and display.
Datran found that 67 percent of respondents beleived that email had helped boost sales through other channels. In these scenarios, email is leveraged as a tool for sales as well as a media channel.